Dit artikel laat u door middel van dramatische praktijkvoorbeelden zien waarom het belangrijk is om de juiste externe partner te kiezen voor uw leadgeneratie-activiteiten. U heeft het juiste advies nodig. U leest bijvoorbeeld waarom het geen goed idee is om de Vlaamse regio te laten benaderen door Nederlanders en waarom u altijd uw klanten moet filteren voordat u met de acquisitie start. Als u dit niet doet, verspilt u niet alleen uw tijd en geld, maar verpest u ook uw imago!
Read more…
Posted by Pierre Mercier - Source : Datanews.be
Database, Direct Marketing, Lead Generation Acquisitie, Leadgeneratie, Segmentatie, Telemarketing
Have you ever run a lead generation campaign on the basis of a price per lead? Were you satisfied with it? Your telemarketing agency gets down to work for you, and you only have to take the leads they have generated. Bright and alert young people get onto the telephones on your behalf; making brilliant arguments to the people they call so that you receive one high quality lead after the other. Your account managers then set off on the road beaming with smiles to meet with well-qualified prospects who have a project for which you are eligible to compete. It sounds to good to be true.
Read more…
Direct Marketing, Lead Generation Costs, Lead Generation, Leads, Payment, Telemarketing
Er bestaan geen garanties in de wereld van leadgeneratie, wel reële verwachtingen op basis van eerdere ervaring en goed overleg.
Read more…
Direct Marketing, Lead Generation Campagne, Leadgeneratie, Resultaten, Telemarketing, Tips
In the Netherlands the mandatory Do-not-call register will be introduced by October 1, 2009. Also on this date the opt-in regime for b-to-b email will be introduced.
Read more…
Posted by Alexander Singewald - Source : www.privacy.nl
Direct Marketing, Lead Generation B-to-B, Email, OPTA, Telemarketing
Data quality has been at the top of the agenda for years among my clients’ management teams. At least that’s what I often hear. But frequently there’s a gap between saying something and actually doing it. In fact if I ask my clients who really bears ultimate responsibility for this data quality, there is often silence! Do you recognise this?
Read more…
Database, Lead Generation, Other Data Quality, Sales, Telemarketing
Il y a vingt ans, les gourous du marketing direct annonçaient la mort des forces de vente. Qu’en est-il, aujourd’hui, de ce match MD/commerciaux? Mailings et télémarketing auront-ils raison du travail de fourmi réalisé, sur le terrain, par les vendeurs nomades?
Read more…
Posted by Pierre Mercier - Source : http://www.actionco.fr
Direct Marketing Direct Marketing, Externalisation, Force de vente, Rendement, Telemarketing
