Precepta, cabinet d’analyse, vient de publier une étude sur les évolutions du marketing direct et ses tendances à prévoir dans les 5 ans à venir.
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Posted by Pierre Mercier - Source : Agence Atypic
Are you planning on exhibiting in a trade show this year? Discover here the dos and don’ts in order to make it a success.
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Posted by Pierre Mercier - Source : www.scoreminnesota.org
Une base de données pertinente et très détaillée permet à l’entreprise de répondre plus rapidement aux attentes de ses clients existants ou potentiels. Elle a ainsi toutes les chances de les fidéliser et d’en faire un de ses actifs principaux.
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Posted by Pierre Mercier - Source : www.lesechos.fr
We see that Marketing investments are often decreasing in times of crises. However, there are 10 commandments that should not be forgotten. Discover them here.
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Als marketeers is het ons allemaal al overkomen dat verkopers de leads die we voor hen genereren, niet echt enthousiast accepteren of niet vertrouwen. We krijgen vaak te horen dat de leads niet aan hun eisen voldoen en dat het tijdverlies voor hen is om ze op te volgen. Dat is frustrerend voor het marketingdepartement en maakt het steeds moeilijker om de telemarketeers te blijven motiveren om hun waardevolle werk voort te zetten. Het kan nuttig zijn om de verwachtingen op een lijn te brengen en gezamenlijk na te gaan wat we als een gekwalificeerde lead beschouwen.
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The number of changes that we identify in the market daily is now bigger than ever. The ICT market is still evolving in all areas! The chart below is an excellent example. This chart visualizes the number of sites where server virtualization was first prioritized in this specific quarter. On average, we now locate two virtualization projects per day. A logical movement, since precisely this type of projects have a fast ROI!
Posted by Harry van der Lint - Source : Computer Profile
One of the most effective means of targeting customers is by using internet leads. Although traditional lead gathering has its place, there are some definite advantages to online leads. Let’s take a look at why these leads can be so strong and what they can help you accomplish for your business.
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Posted by Yves Lejeune- Source : www.leadmarketwatch.com
While you are reading this, your database is becoming outdated. On average, twenty per cent of all company names, contacts, addresses and phone numbers change within a single year. An up-to-date database is crucial to B2B marketing. Read here how this can be achieved.
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Author Merry Elrick explains in a video why measuring the return on investment (ROI) is so important during this economic downturn.
Posted by Michiel Alkemade- Source : http://www.ragan.com
