I found this really interesting article, written by Steve Woods, about the most important question for marketeers: What effect did this campaign have on revenue? This article shows you how to measure the value of your marketing campaigns in the longer buying cycles we see in B2B.
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Posted by Harry van der Lint - Source : Digital Body Language

Direct Marketing, Lead Generation, Other B2B marketing, Measuring, Revenue, Value

While it may not have the sexy allure of “dirty dancing,” the topic of “dirty data” is far more critical if the goal of your company is to make a profit. In fact, a new SiriusDecisions study reveals that best-practice organizations could actually realize nearly 70 percent more revenue purely based on data quality.
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Posted by Pierre Mercier - Source : http://www.prweb.com

Database Data Quality, Database, Financial Impact, Marketing Data, Revenue