Les données MIT révèlent un rapport détaille des informations telles que le moment opportun pour téléphoner, le meilleur jour de la semaine, l’incidence du délai de réponse à un lead sur la conversion, etc.
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Lead Generation Conversion de leads, Leads, MIT, prospects, Selling Power

What are the greatest challenges that B2B marketers are facing? From generating high-quality leads and a high volume of leads to generating public relations buzz, see which challenges topped the list.
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Posted by Pierre Mercier – Source : www.marketingsherpa.com

Database, Lead Generation B2B, Buzz, Leads, Marketers

Have you ever run a lead generation campaign on the basis of a price per lead? Were you satisfied with it? Your telemarketing agency gets down to work for you, and you only have to take the leads they have generated. Bright and alert young people get onto the telephones on your behalf; making brilliant arguments to the people they call so that you receive one high quality lead after the other. Your account managers then set off on the road beaming with smiles to meet with well-qualified prospects who have a project for which you are eligible to compete. It sounds to good to be true.
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Direct Marketing, Lead Generation Costs, Lead Generation, Leads, Payment, Telemarketing

Als marketeers is het ons allemaal al overkomen dat verkopers de leads die we voor hen genereren, niet echt enthousiast accepteren of niet vertrouwen. We krijgen vaak te horen dat de leads niet aan hun eisen voldoen en dat het tijdverlies voor hen is om ze op te volgen. Dat is frustrerend voor het marketingdepartement en maakt het steeds moeilijker om de telemarketeers te blijven motiveren om hun waardevolle werk voort te zetten. Het kan nuttig zijn om de verwachtingen op een lijn te brengen en gezamenlijk na te gaan wat we als een gekwalificeerde lead beschouwen.
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Lead Generation Leads, ROI, Sales

Lead nurturing, or drip marketing, is an essential technique used to get the maximum out of your pool of hard earned leads. Through the nurturing process you keep communicating with these valuable prospects untill they are ready to buy. The following article will give you a basic understanding of this process and provides some useful tips of how it can be achieved.
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Posted by Wadse de Visser - Source : http://www.b2bm.biz

Database, Lead Generation, Other Leads, Marketing, Prospect, Sales

Paying more attention to data quality is not only worth the money and time, it is something that your organization simply can’t afford not to do. Why? Read more to find out.
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Posted by Pierre Mercier - Source: http://infogrow.typepad.com

Database, Lead Generation CRM, Data Quality, Leads, Marketing, Sales