SiriusDecisions Says Bad Marketing Data is Bad News for Demand Creation
August 10th, 2009
While it may not have the sexy allure of “dirty dancing,” the topic of “dirty data” is far more critical if the goal of your company is to make a profit. In fact, a new SiriusDecisions study reveals that best-practice organizations could actually realize nearly 70 percent more revenue purely based on data quality.
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Posted by Pierre Mercier - Source : http://www.prweb.com
