The following study revealed a trend to centralize multi-national contact and customer data to achieve three major benefits: improved cost-effectiveness, improved marketing impact through better data quality and more effective use of corporate data… but, this is heavily dependent on data being “fit for purpose”.
Read here more about business results that will be compromised without an understanding of the need for investment in data quality and the ROI.
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Posted by Pierre Mercier - Source : www.damauk.org
Database, Other centralization, Data Quality, market research, Multi-national Database, survey
Verkoop is oorlog en het voeren hiervan kost geld.
Om meteen maar een historische indicatie te geven van de gemiddelde kosten van een daadwerkelijke oorlog; een Amerikaanse soldaat die een jaar lang in Irak actief is kost $ 500.000,-. Met een dergelijk kostenplaatje had de regering Bush zich in 2003 dus ook kunnen afvragen of het niet goedkoper was geweest om Saddam een betaalde vakantie te geven in plaats van 200.000 man naar Irak te sturen.
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Database, Lead Generation Accountmanager, Data Quality, Kosten, Lead Generation, Sales
Data quality has been at the top of the agenda for years among my clients’ management teams. At least that’s what I often hear. But frequently there’s a gap between saying something and actually doing it. In fact if I ask my clients who really bears ultimate responsibility for this data quality, there is often silence! Do you recognise this?
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Database, Lead Generation, Other Data Quality, Sales, Telemarketing
Paying more attention to data quality is not only worth the money and time, it is something that your organization simply can’t afford not to do. Why? Read more to find out.
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Posted by Pierre Mercier - Source: http://infogrow.typepad.com
Database, Lead Generation CRM, Data Quality, Leads, Marketing, Sales
While it may not have the sexy allure of “dirty dancing,” the topic of “dirty data” is far more critical if the goal of your company is to make a profit. In fact, a new SiriusDecisions study reveals that best-practice organizations could actually realize nearly 70 percent more revenue purely based on data quality.
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Posted by Pierre Mercier - Source : http://www.prweb.com
Database Data Quality, Database, Financial Impact, Marketing Data, Revenue
