Mike Wesch, a 2009 National Geographic Emerging Explorer, talks about the future of communication and education, and describes the inspiration behind and breakthrough success of his wildly popular video Web 2.0 The Machine is using us.

Posted by Sander Hemerijckx - Source : www.youtube.com

Other Communication, Education, Marketing, Social Media, Web 2.0

When considering using social media for marketing and communications there is one key rule: don’t start with the tools. Just because millions of people are using Facebook today, doesn’t mean that your customers are amongst them, and the same goes for Twitter, blogs and LinkedIn. Every audience will have a different social media landscape, and the key to planning your communications is to start by plotting it.
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Posted by Wadse de Visser - Source : http://www.b2bm.biz/

Lead Generation, Other Communication, Marketing, Social Media, Strategy, Twitter

U wilt zoveel mogelijk resultaat uit uw sales- en marketingafdeling, dit vraagt om een goede samenwerking tussen beiden. In dit artikel krijgt u negen tips om dit te bereiken.
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Direct Marketing, Other Communication, Marketer, Marketing, Sales, Tips

Author Merry Elrick explains in a video why measuring the return on investment (ROI) is so important during this economic downturn.

Posted by Michiel Alkemade- Source : http://www.ragan.com

Other B2B marketing, Branding, C-level, Communication, ROI