When considering using social media for marketing and communications there is one key rule: don’t start with the tools. Just because millions of people are using Facebook today, doesn’t mean that your customers are amongst them, and the same goes for Twitter, blogs and LinkedIn. Every audience will have a different social media landscape, and the key to planning your communications is to start by plotting it.
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Posted by Wadse de Visser - Source : http://www.b2bm.biz/

Lead Generation, Other Communication, Marketing, Social Media, Strategy, Twitter