A lot is said and written about transparency. Transparency should be the foundation of trust between the buyer and the external lead generator. But how can both parties become more transparent about their business needs and processes? In the following three articles two experts give their opinion about transparency and how to realize this. Transparency is as love: based on trust!

Trust Comes with Transparency: http://blog.targusinfo.com/?p=568

Clear as Mud: Transparency is Tricky!: http://blog.targusinfo.com/?p=509

Lead Generation: Transparency and Love: http://blog.leadcritic.com/lead-buying-101/lead-quality/lead-generation-transparency-and-love

Posted by Pierre Mercier

Lead Generation Lead Generation, Sales, Transparency, Trust