What are the greatest challenges that B2B marketers are facing? From generating high-quality leads and a high volume of leads to generating public relations buzz, see which challenges topped the list.
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Posted by Pierre Mercier – Source : www.marketingsherpa.com
Have you ever run a lead generation campaign on the basis of a price per lead? Were you satisfied with it? Your telemarketing agency gets down to work for you, and you only have to take the leads they have generated. Bright and alert young people get onto the telephones on your behalf; making brilliant arguments to the people they call so that you receive one high quality lead after the other. Your account managers then set off on the road beaming with smiles to meet with well-qualified prospects who have a project for which you are eligible to compete. It sounds to good to be true.
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LinkedIn a aujourd’hui près de 36 millions de membres et est devenue une plateforme incontournable du Networking professionnel. Regardez ici l’interview de Reid Hoffman, CEO de LinkedIn.
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Posted by Pierre Mercier
Cette étude « quali » recense les impacts du Web sur la Relation Client de demain et explore la roadmap des entreprises interviewées (40).
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Posted by Pierre Mercier – Source : www.orange-business.tv
Ook Belgische marketeers merken duidelijk de gevolgen van de crisis. Uit onderzoek van The House of Marketing blijkt dat maar liefst vijftig procent van de marketingbudgetten in België in 2009 naar beneden werd bijgesteld. Tegelijkertijd zijn klanten steeds mondiger en veeleisender geworden. Lees verder voor een aantal belangrijke trends onder Belgische marketeers.
Posted by Katleen Antonissen - Source : Express.be
I found this really interesting article, written by Steve Woods, about the most important question for marketeers: What effect did this campaign have on revenue? This article shows you how to measure the value of your marketing campaigns in the longer buying cycles we see in B2B.
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Posted by Harry van der Lint - Source : Digital Body Language
In recent years, social media has become ubiquitous and important for social networking and content sharing. And yet, the content that is generated from these websites remains largely untapped. This paper, written by Sitaram Asur and Bernardo A. Huberman, demonstrates how social media content can be used to predict real-world outcomes. In particular, they use the chatter from Twitter.com to forecast box-office revenues for movies. They show that a simple model built from the rate at which tweets are created about particular topics can outperform market-based predictors. This paper further demonstrates how sentiments extracted from Twitter can be further utilized to improve the forecasting power of social media.
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Posted by Pierre Mercier – Source : Cornell University Library
Digital Nomads vient rejoindre la galaxie de la présence de la marque texane sur les médias sociaux. Ce qu’il faut retenir de toutes ces plateformes Dell, c’est qu’elles sont cohérentes dans la stratégie actuelle de Dell d’intégration des médias sociaux dans sa politique de communication, de CRM, de e-commerce et communautaire.
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Posted by Pierre Mercier - Source : cdeniaud.canalblog.com
Hoe actief is het Nederlandse ICT-kanaal met het inzetten van social media? Dit onderzocht Partner Performance in samenwerking met CRN. Uit het onderzoek blijkt dat er in Nederland vooral veel geëxperimenteerd wordt, onder andere met Twitter, Hyves en Linkedin. Met name Linkedin wordt als serieuze business tool ingezet. Lees meer over de verrassende resultaten van het onderzoek.
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Posted by Harry van der Lint - Source : CRN online
