When considering using social media for marketing and communications there is one key rule: don’t start with the tools. Just because millions of people are using Facebook today, doesn’t mean that your customers are amongst them, and the same goes for Twitter, blogs and LinkedIn. Every audience will have a different social media landscape, and the key to planning your communications is to start by plotting it.
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Posted by Wadse de Visser - Source : http://www.b2bm.biz/
Lead Generation, Other Communication, Marketing, Social Media, Strategy, Twitter
Les trois principaux indicateurs de l’efficacité du marketing sont, dans l’ordre décroissant, l’alignement du marketing sur la stratégie business, la profitabilité des actions marketing et le revenu généré. Mais encore faut-il être capable de prouver ces points.
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Posted by Pierre Mercier - Source : http://inficiences.wordpress.com
Other CRM, GRC, Marketing, Performance, Profitabilité
Er bestaan geen garanties in de wereld van leadgeneratie, wel reële verwachtingen op basis van eerdere ervaring en goed overleg.
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Direct Marketing, Lead Generation Campagne, Leadgeneratie, Resultaten, Telemarketing, Tips
In 2010 zullen wij starten met een verbeterde grafische weergave van onze data-analyses. Hieronder ziet u twee voorbeelden. Hoe belangrijk is een dergelijke analyse voor uw organisatie?
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Database, Lead Generation, Other Data analysis, HP, IBM, Solaris, Sun, Unix, VoIP
The following study revealed a trend to centralize multi-national contact and customer data to achieve three major benefits: improved cost-effectiveness, improved marketing impact through better data quality and more effective use of corporate data… but, this is heavily dependent on data being “fit for purpose”.
Read here more about business results that will be compromised without an understanding of the need for investment in data quality and the ROI.
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Posted by Pierre Mercier - Source : www.damauk.org
Database, Other centralization, Data Quality, market research, Multi-national Database, survey
Les apothicaires du marketing continuent encore à faire bouillir leur marmite BtoC dans les hauts fourneaux du BtoB. Quelles sont les erreurs à commettre pour être certain d’échouer dans votre stratégie de développement ? Assister ici au match marketing online B2C vs. B2B.
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Posted by Pierre Mercier - Source : http://prospects2.typepad.com
Other B2B, B2C, ciblage, prospects, trafficking
Imagine your marketplace is like a field of banana trees. Your marketing people are those who nurture and pick the bananas. Bananas are harvested when they are green, and they turn yellow as they ripen. Fully 95% of your leads are like harvested green bananas, and, off the top, your sales team needs only the other 5%, those that are ripe. Brian Carroll is going to show you how to ripen all those green bananas.
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Posted by Christine Geerts - Source : Startwithalead.com
Direct Marketing, Lead Generation Lead Generation, Marketing, Nurturing, Sales
Une base de données pertinente et très détaillée permet à l’entreprise de répondre plus rapidement aux attentes de ses clients existants ou potentiels. Elle a ainsi toutes les chances de les fidéliser et d’en faire un de ses actifs principaux.
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Posted by Pierre Mercier - Source : www.lesechos.fr
Database, Direct Marketing, Lead Generation, Other Fidélisation, Marketing Relationnel, ROI
