Life is good when sales and marketing are fully aligned. The two organizations work in harmony on lead generation, lead qualification, lead nurturing and closing sales-ready buyers. Correctly deployed resources and effective processes just click, and they result in more sales, increased revenue and lower costs. Alignment heaven. Really? Discover here Dan McDade’s point of view. Read more…
Si vous êtes comme beaucoup d’autres professionnels du marketing B2B, la génération de prospects demeure un objectif d’affaire important cette année. Le Business demeure précaire, et tout le monde se bat pour se ménager un maximum d’opportunités. Mais quelles sont les meilleures stratégies d’offre qui permettent de retenir l’attention des clients potentiels et de les inciter à en savoir davantage? Quel est l’élément qui va susciter leur intérêt ouvrant ainsi la porte à une future collaboration ainsi qu’à un suivi personnalisé? Read more…
A lot is said and written about transparency. Transparency should be the foundation of trust between the buyer and the external lead generator. But how can both parties become more transparent about their business needs and processes? In the following three articles two experts give their opinion about transparency and how to realize this. Transparency is as love: based on trust! Read more…
Peu importe comment vous l’appelez, la recherche, l’expérience, le travail préparatoire, l’acquisition de connaissances, il est toujours bon d’avoir un dialogue clair autour du travail qu’un commercial doit effectuer au cours d’un processus de vente. Ce qui est amusant à ce propos, c’est qu’au final, il y a toujours plus d’opinions que de personnes interrogées. Read more…
Het is maandagochtend 12 juli en Nederland is in rouw: wéér geen wereldkampioen! Valt er toch nog wat te leren van het Nederlands elftal en haar coach? Ik denk het wel. Read more…
Discover here the interview of Mike Damphouse, CEO of Green Leads, who is widely considered to be an expert on demand generation and appointment setting. In this interview Mike shares his thoughts on how inbound marketing will change the B2B sales profession, how sales reps can sell more effectively, and he sheds some light on exactly what unfied demand generation is. Read more…
Social media is here to stay. And, while consumer marketers may have taken the lead in harnessing its power, B2B companies can no longer afford to ignore it !
This guide shows you how to use social media to drive new business and revenue. Whether you’re just starting out or have a well-defined social media plan this guide is your go‐to handbook. Read more…(PDF)
Dit artikel laat u door middel van dramatische praktijkvoorbeelden zien waarom het belangrijk is om de juiste externe partner te kiezen voor uw leadgeneratie-activiteiten. U heeft het juiste advies nodig. U leest bijvoorbeeld waarom het geen goed idee is om de Vlaamse regio te laten benaderen door Nederlanders en waarom u altijd uw klanten moet filteren voordat u met de acquisitie start. Als u dit niet doet, verspilt u niet alleen uw tijd en geld, maar verpest u ook uw imago! Read more…
Les données MIT révèlent un rapport détaille des informations telles que le moment opportun pour téléphoner, le meilleur jour de la semaine, l’incidence du délai de réponse à un lead sur la conversion, etc. Read more…
What are the greatest challenges that B2B marketers are facing? From generating high-quality leads and a high volume of leads to generating public relations buzz, see which challenges topped the list. Read more…
Have you ever run a lead generation campaign on the basis of a price per lead? Were you satisfied with it? Your telemarketing agency gets down to work for you, and you only have to take the leads they have generated. Bright and alert young people get onto the telephones on your behalf; making brilliant arguments to the people they call so that you receive one high quality lead after the other. Your account managers then set off on the road beaming with smiles to meet with well-qualified prospects who have a project for which you are eligible to compete. It sounds to good to be true. Read more…
I found this really interesting article, written by Steve Woods, about the most important question for marketeers: What effect did this campaign have on revenue? This article shows you how to measure the value of your marketing campaigns in the longer buying cycles we see in B2B. Read more…
Laatst las ik een interessante uitspraak: “If you torture the data long enough it will confess to anything”. Deze uitspraak had te maken met de grote hoeveelheid aan data die op dit moment door Google wordt verzameld en de mogelijkheden die dit biedt voor analyses. Read more…
